BU QUESTROM ’27 · BUSINESS + AI · BOSTON / NYC

Ashley Erin
Holness

I turn ambiguity into systems, strategy into shipped outcomes, and data into decisions — across product, operations, and strategy.
Business + AI student who has run real operations, shipped a full product case study, and helped pass state legislation.

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About Me

I bring structure to ambiguity — and I keep the process human along the way.

I'm a junior at Boston University's Questrom School of Business concentrating in Information Systems & Artificial Intelligence, drawn to the space where strategy meets execution. I'm at my best translating a messy problem into a clear plan and a working solution — whether that's mapping AI tool workflows at a Sydney startup, coordinating the distribution of 6,000 stationery sets to Rikers Island, or designing an end-to-end product strategy from 17 user interviews.

Outside of work, I teach yoga, cook constantly, and recently spent six months living and working in Sydney — which stretched how I think about people and problems.

Certified Yoga Instructor Since High School

Best way to wind down!

Just Back from Australia

Spent 6 Months interning and studying in Sydney, Australia!

Home Cook

Cooking is my favorite way to unwind!

Community Advocate

6,000 stationery sets to Rikers Island annually!

What I Bring

I don't just fill a seat.
I make the team better.

Structured Problem-Solving

I break ambiguous problems into systems. I've built inventory and logistics processes for a nonprofit and mapped end-to-end logic flows for AI products — if there's a process to design or fix, I'm already on it.

Product & Customer Insight

I start from the user. I've run 17 user interviews, scoped AI features against unit economics, and recommended tools that shaped client strategy sessions.

Communication & Stakeholder Management

I bridge people and keep them aligned — as an RA for 60 residents, Head of Community Development at NSBE, and a panel moderator for 250+ attendees.

Analytical & Data-Driven Judgment

I make decisions with evidence — RICE prioritization, KPI definition, competitive analysis, and pricing and unit-economics modeling.

Experience

Where I've made an impact.

2026

AI Operations & Business Strategy Intern

Intelligence Assist, Sydney, Australia

Mapped end-to-end logic flows for AI proposal tools and evaluated and recommended high-efficiency AI tools that were integrated directly into client strategy sessions, streamlining proposal workflows.

2023 – Now

Project Manager

ShareLove.Fund, Rye, NY

Lead end-to-end logistics for the annual distribution of 6,000 stationery sets to Rikers Island. Built an inventory-tracking system and coordinated volunteer operations from intake to delivery.

2024 – Now

Resident Assistant

Boston University Residence Life, Boston, MA

Primary resource and community lead for 60 residents; design and run community events while managing policy and conflict resolution.

2023 – 2025

Intern

Columbia University's DemocracyReadyNY Coalition

Moderated policy panels for 250+ attendees and supported advocacy that helped pass S.B.1732, requiring student councils in every NY State high school.

Featured Work

Work I'm proud of.

Featured Project

StudioKey

StudioKey is a management platform I designed for boutique fitness studios that are stuck overpaying for software built for large chains. By leveraging a modern tech stack and cutting unnecessary features like marketplace listings, it delivers scheduling, analytics, instructor performance tracking, and AI-powered coaching at a fraction of the typical cost. The platform serves three distinct user types through dedicated portals for customers, managers, and instructors, with a pricing model designed to scale alongside the studio's growth.

User-Centered Design Product Strategy Technical Prototyping

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Additional Work & Supporting Materials

More of how I work.

A curated collection of supporting artifacts — project documentation, research summaries, and work samples that go beyond the case study above. If you want to see how I structure thinking, this is the place to look.

Explore supporting materials

Let's Work Together

Let's work together.

I'm looking for internship and project opportunities where I can think strategically, move fast, and create measurable impact — across product, operations, strategy, customer success, consulting, or emerging tech. If your team values curiosity and ownership, I'd love to talk.

Get in Touch

Ashley ErinHolness